From the first beat, “Hell” commands the dancefloor. The late-night mood is cinematic and urgent thanks to propulsive rhythms and smooth electronic sounds. Yet it’s the cheeky, self-aware lyricism, “I’m guilty and I own it. "Shame" is what makes the song stand out.
Skylakaki's unique voice floats over the production with ease, striking a balance between cool detachment and emotional depth. This difference is what makes the song captivating. Underneath the surface that is ready for the club, there is some deep thinking.
"Hell" goes beyond audio into a bigger narrative universe when paired with a visually stunning video directed by Dave East and shot in Cape Town. Irene Skylakaki shows that empowerment can be both dark and bright. This is the most fearless alternative electronic pop there is.
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