Big O’s new album, titled "When It’s Not Shared, But Seen," comes as a compilation of songs that serve as a reminder of growth, bravery, and artistry. Across 15 tracks, the hip-hop/rap creator invites listeners into a world where the risk is not described, but lived. Rather than sticking to the comfort zone he has known, Big O pushes forward into untested sonic space, producing a project that celebrates both genuineness and brilliant risk.
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What is special about the album is the philosophy behind it, which is to create progress by doing. Big O does not overly qualify or promise, but instead lets the music demonstrate their progress. The album feels raw and polished, brazen and contemplative; it allows us to peer into their artistic mind. Each beat and bar reminds listeners that growth does not require a trumpet, but only to be done.
Sometimes tracks like "What’s in This World" always stand out in terms of instrumentals and production quality, encouraging listeners to wrestle between urgency and contemplativeness. "A piece of Mind," the track, that feels like reflection and meditation, provokes things to return to in the mind, while also leaving you with a sense of resolve. These songs can produce and balance grit with soul and energy.
"When It’s Not Said, But Done" captures what happens when an artist takes creative leaps without asking for permission, trusting instead that the music will speak louder than any explanation. For hip-hop fans craving a project rooted in growth, honesty, and innovation, Big O delivers exactly that by simply doing, not saying.
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