BRIA embraces self-sabotage on “Optimus Masochist”

BRIA delivers a new single, “Optimus Masochist,” full of attitude and excess. The song, which is built around the idea of an alter ego obsessed with chasing attention, no matter the bruises that come with it, cleverly explores ambition, ego, and self-inflicted struggle. The energy has a reflective rock feel to it. Here, ridiculous and brilliant often go hand in hand. And it is loud, fun, and impossible to ignore.