Louoh turns humor into empowerment on "Big Back"

Louoh’s "Big Back" is here, with personality, humor, and a refreshing sense of self-awareness. The song is backed by a heavy hip-hop beat, peppered with internet culture and playful self-deprecation, but also has a message of body positivity. The song works because it has a funny confidence. Louoh’s creative role of writer, director, and editor lends the project a raw identity that feels genuine throughout. The production is tough enough to sustain the energy, and the lyrics and concept offer plenty of character.