Király Viktor’s “Sorry not Sorry” is a song that hooks you from the very beginning with its assured delivery, slick production, and distinct personality. Viktor was born in New York and partly raised in the US, where he cultivated a fondness for soul, R&B, gospel, and pop before forging a major career in Hungary. Such influences help account for the natural musical confidence that surrounds his work. “Sorry Not Sorry” has tons of energy but doesn’t lose the polished character, letting Viktor communicate attitude while still keeping a refined presentation. Its best quality is its accessibility, it’s got enough personality to demand your attention, but it’s easy to listen to again and again, making it a compelling addition to Viktor’s evolving catalog.