Mumbai-based alt-pop artist Kairvina casts a compelling spell with her latest release, “Bait.” Following her breakout single “Eternal” earlier this year, Kairvina delves deeper into storytelling. She accompanies the track with an immersive music video that unfolds like a dream journal come to life.
“Bait” combines shadowy guitar chords with pulsating electronic undertones, creating a sonic tug-of-war that reflects the song’s themes of temptation and inner conflict. Kairvina’s vocals fluctuate between whispers and wails, drawing listeners closer as she reveals her openness through tantalizing metaphors. Lyrically, “Bait” explores how desire can be both a sanctuary and a snare, inviting fans to reflect on the moments when we willingly surrender to our own longings.
The accompanying video enhances the emotional depth of the track. Shot in atmospheric segments, featuring lit corridors, flickering candles, and mirrored reflections, “Bait” video positions Kairvina as both narrator and protagonist, guiding viewers through a maze of memory and myth. Each frame feels intentionally selected to echo the introspective nature of the song, encouraging listeners to watch repeatedly to uncover hidden symbols.
With “Bait,” Kairvina solidifies her reputation as a genuine storyteller, unafraid to venture into uncharted emotional territories. As she continues to evolve, this single promises that her artistic reach will only grow more expansive, and impossible to resist.
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